“All the shakers and the movers have begun using Twitter!” – Denise Wakeman (a.k.a. The Blog Squad)

“And whoever will not receive you nor hear your words, when you depart from that house or city, shake off the dust from your feet.” (Matthew 10:14)

On a scale of 1-10, how would you rate your use of Web 2.0?
What are you going to do to improve that?

I feel like a kid in Toy Land. During the past 6 weeks, I’ve plunged big time into Social Marketing and have discovered how much fun Web 2.0 is and how effective it is at building relationships and growing my network. Leadership is about influence.

What’s the difference between Web 1.0 and Web 2.0. Well, my wife gave the best summary I’ve ever heard while we were walking earlier this week – Web 1.0 is 1-way communication and Web 2.0 is 2-way.

Last week I was saying Web 2.0 is at least 10-100 times more powerful than Web 1.0, but now I realize that’s a gross underestimate. Web 2.0 is at least 100-1,000 times more powerful than Web 1.0.

Let me give just a few simple examples to make my point. I’ve been sending these daily devotionals for 27+ months now. Typically, my net growth rate (new subscribers minus unsubscribers minus invalid email addresses) is about 7-10 people per month.

Well, since beginning the five week series of webinars titled “UNCOMMON Social Marketing (Web 2.0)” on Oct 2, my net growth with my Constant Contact list alone has been 158. That doesn’t include Twitter.

On October 9, I hosted Denise Wakeman and Patsi Krakoff, a.k.a. The Blog Squad, as my guest experts. They were awesome. What they shared would benefit every business, every ministry, and every church. I was so impressed, I had the entire webinar professionally transcribed for my very first time and then used that to make a Camtasia video. I published that video online and it’s FREE for 3 more days. See today’s Link of the Day before this opportunity passed you by forever.

Denise recommended everyone on the webinar open up their own Twitter account. She said all the shakers and the movers on the Internet are now using Twitter. She said she was a skeptic until she started using it. I was a skeptic too until I started using Twitter. Now I’m a believer. Let me share why.

Since opening my own Twitter account two weeks ago, I now am following 179 people and have 96 people following me. I’ve had 36 new people follow me in just the past 2 days without doing anything to try to attract them. What’s so significant about that? Every Tweet I post (and each only takes me 2-3 minutes) shows up instantly at the top of every personal Twitter web page for everyone who is following me. But not only am I building relationships and influencing those people, but everyone who is following them as well. That’s an opportunity to influence tens of thousands of new people in just two weeks.

In the past week using Twitter, I got connected to “The Internet Marketing Inner Circle.” I’ve learned more about Internet marketing and a variety of other interesting topics than I did in the past year. This is incredible. I feel like I’ve had my head buried in the sand by not learning about and using Web 2.0 until the past 2 months.

My favorite Bible is the “The Maxwell Leadership Bible.” According to Dr. John Maxwell, “the American church is dying due to lack of strong leadership. Nothing is more important than leadership. Everything rises and falls on leadership. Leadership is influence – nothing more, nothing less.” To be a leader, you must have others follow you and your example.

Jesus said the whole Bible could be summarized in the Greatest Commandment – to love God and love people. In other words, “Life is about relationships.” Other names for Social Marketing are “Relationship Marketing” and “Attraction Marketing.”

Doesn’t it make sense that when you add value to other people first without expecting anything back from them, they will automatically be attracted to you. Jesus said, “It’s in giving we receive.” I want to be an UNCOMMON Giver. What about you? Will you let me coach you to unleash the power of the web in your business or ministry?

You’ve invited to participate in tonight’s Week 3 webinar of the UNCOMMON Social Marketing (Web 2.0)” series. The topic today is “Content Sharing, Bookmarking, and Renegade University.” This is about improving your search engine viability very quickly. Seize this opportunity while it’s still FREE. After October, the 5 week course will cost $150/person. See today’s Link of the Day to register.

Prayer Power
Heavenly Father, we praise You as the God of the Internet, Your supernatural highway of communication. Thank You for opening my eyes of understanding to the power of Social Marketing. Thank You for the UNCOMMON favor you are showing me as many, many new people are attracted to the messages I am sharing on Your behalf. Open the eyes of my readers to the power of Social Marketing to grow their own ministries and businesses to advance Your Kingdom here on earth. In Jesus’ name we pray and give You glory! Amen and hallelujah!

Link of the Day
Register for the FREE Week 3 Webinar for “UNCOMMON Social Marketing (Web 2.0)” – Includes link to Recorded Webinar video “How to Create Massive Visibility so More Clients Call YOU!” with The Blog Squad

Blessings to be a good steward with Social Marketing!